Adcore Marketing Cloud
Combining Marketing Tools for Easy Management
(Web App)
Overview
The Adcore Marketing Cloud brings all Adcore apps into one platform, simplifying users' first steps in their digital marketing journey and keeping them updated on new features, livestreams, and articles.
Assumption 💡
Users are frustrated by juggling different tools and interfaces, mainly due to the steep learning curves associated with each one.
Target Audienece 👩
Digital marketers and new Adcore users looking to streamline and optimize their digital advertising.
Hypothesis 💭
If users have access to an all-in-one platform that consolidates their digital marketing tools, they will experience increased efficiency and satisfaction.
Responsibilities
• UX/UI
• User Research
• Wireframing
• Product Strategy
• Collaboration
Team
• 1x Product Designer
• 1x Product Manager
• 1x Backend Developer
• 1x Frontend Developer
Timeline
• Weeks 1-2: Research & Strategy
• Weeks 3-4: Wireframing & Ideation
• Weeks 5-7: Design & Prototyping
• Weeks 8-9: Developer Handoff
• Weeks 10-11: Testing & Adjustments
Before using Marketing Cloud 😤
"I’m spending more time jumping between tools than actually managing my campaigns. It’s impossible to keep everything organized with so many platforms!"
After using Marketing Cloud 😎
"Wow, this is exactly what I needed! Everything I use for digital marketing is all in one place."
Effortless Points Feature
What & Why
Through user interviews, I discovered that many find marketing tasks frustrating and uninspiring due to a lack of instant results, which reduces their motivation. If it feels like a chore, users tend to lose interest and disengage.
How 💡
The Effortless Points feature rewards users for completed tasks, making the process more engaging and motivating.
Wireframes & Ideation
The low-fidelity sketches helped explore initial ideas and layout concepts quickly, focusing on structure and flow. A key design decision was to position the Effortless Points feature on the right side of the screen as a nice-to-have element. This placement ensured that it didn’t distract users from core actions, while still offering a motivating reward system.
In the high-fidelity wireframe, the selected design became more polished, with attention to visual details and user interaction. The layout was refined to ensure smooth navigation, allowing users to focus on key actions without distractions. Additionally, I decided to present recent articles so users can stay informed about the latest marketing news. This approach not only keeps them engaged with updates but also drives traffic to the Adcore Blog, boosting user interaction and reach.
Iteration is Key 🔑
Early sketches and wireframes allowed us to quickly test ideas, gather feedback, and improve the design. Constant iteration ensured that the final product evolved based on real user needs, making it more effective and user-friendly.
Feature Simplicity ✨
I learned how to offer powerful features without overwhelming new users. Through iteration, I streamlined the app to ensure that new users could easily understand and engage with key features without feeling overwhelmed.
Thank you.
I appreciate your time and attention to my work. Feel free to explore more projects 👇
Effortless Feed
A product feed management tool that simplifies the process for quick and efficient optimization
Alerter
An alert management tool that consolidates critical notifications for digital marketers
Adcore Marketing Cloud
Combining marketing tools into one place for easy management
Web App
Overview
The Adcore Marketing Cloud brings all Adcore apps into one platform, simplifying users' first steps in their digital marketing journey and keeping them updated on new features, livestreams, and articles.
Target Audience 👩
Digital marketers and new Adcore users looking to streamline and optimize their digital advertising.
Assumption 💡
Users are frustrated by juggling different tools and interfaces, mainly due to the steep learning curves associated with each one.
Hypothesis 💭
If users have access to an all-in-one platform that consolidates their digital marketing tools, they will experience increased efficiency and satisfaction.
Responsibilities
• UX/UI
• User Research
• Wireframing
• Product Strategy
• Collaboration
Team
• 1x Product Designer
• 1x Product Manager
• 1x Backend Developer
• 1x Frontend Developer
Timeline
• Weeks 1-2: Research & Strategy
• Weeks 3-4: Wireframing & Ideation
• Weeks 5-7: Design & Prototyping
• Weeks 8-9: Developer Handoff
• Weeks 10-11: Testing & Adjustments
😤
Before using Marketing Cloud
Before using Marketing Cloud
"I’m spending more time jumping between tools than actually managing my campaigns. It’s impossible to keep everything organized with so many platforms!"
😎
After using Marketing Cloud
After using Marketing Cloud
"Wow, this is exactly what I needed! Everything I use for digital marketing is all in one place."
Effortless Points Feature
What & Why
Through user interviews, I discovered that many find marketing tasks frustrating and uninspiring due to a lack of instant results, which reduces their motivation. If it feels like a chore, users tend to lose interest and disengage.
How 💡
The Effortless Points feature rewards users for completed tasks, making the process more engaging and motivating.
Wireframes & Ideation
The low-fidelity sketches helped explore initial ideas and layout concepts quickly, focusing on structure and flow. A key design decision was to position the Effortless Points feature on the right side of the screen as a nice-to-have element. This placement ensured that it didn’t distract users from core actions, while still offering a motivating reward system.
In the high-fidelity wireframe, the selected design became more polished, with attention to visual details and user interaction. The layout was refined to ensure smooth navigation, allowing users to focus on key actions without distractions. Additionally, I decided to present recent articles so users can stay informed about the latest marketing news. This approach not only keeps them engaged with updates but also drives traffic to the Adcore Blog, boosting user interaction and reach.
Reflections
Iteration is Key 🔑
Early sketches and wireframes allowed us to quickly test ideas, gather feedback, and improve the design. Constant iteration ensured that the final product evolved based on real user needs, making it more effective and user-friendly.
Feature Simplicity ✨
I learned how to offer powerful features without overwhelming new users. Through iteration, I streamlined the app to ensure that new users could easily understand and engage with key features without feeling overwhelmed.
Thank you.
I appreciate your time and attention to my work. Feel free to explore more projects 👇
Effortless Feed
A product feed management tool that simplifies the process for quick and efficient optimization
Alerter
An alert management tool that consolidates critical notifications for digital marketers